Who is this blog for?
Transpromotional.com was started for:
1 Document Owners to learn about (and share) transpromotional concepts.
2 Industry consultants to bring concepts out into the field in a fast and effective way.
3 Industry Vendors to learn about transpromotional concepts.
We believe that every transactional document owner should be adopting a transpromotional document strategy to turn their transactional documents (statements, invoices, confirmations, and other types) into vehicles for promoting other products and services. Hopefully, we’ll find some of you.
It’s tough to implement a transpromotional strategy. There are a variety of excellent vendors and consultants that can make your strategy real, but it only works if you believe in the strategy. The writers at transpromotional.com certainly believe. That’s why we’re here. We hope to help you along your journey.
If that’s not enough, please contact the blogmaster Scott Draeger, EDP, for a login. We are interested in sharing opinions around the industry. Actually, your’s is probably more valuable than mine.
I am interested in the difficulty that financial services companies are having in bringing transpromo into statement applications
There are many reasons why different organizations (Financial Services as mentioned in the previous comment) are struggling with implementing transpromotional strategies. The number one reason is their size. Large organizations have a silo structure for marketing and print production functions.
These departments view value and success as entirely different things. Production is interesting in decreasing pagecount to save on postage and increase throughput. Marketing is interested in expanding the number of pages and increasing lifetime customer value. Until someone with organizational power can resolve the situation, this will be a low-priority battle between the CMO and COO. That’s a shame.