formerly transpromotional.com

Chris Stone (CEO of SteamServe Inc)’s article, “Transforming Account Statements Into A Sophisticated Marketing Tool

Making ‘Amount Due’ Work for You” covers Transpromotional documents from the angles of EDP (Enterprise Document Presentment) software.

The value of the article lies in the variety of perspectives covered. The EDP strategy is covered through the lenses of sales, marketing, finance, IT and communication.

The article refers to the statement as a “place” for customer interaction. The financial benefits described include bottom-line profit from reducing the amount of direct mail being sent out and top line revenue from additional sales to existing customers.

Chris also coversthe EDP concepts from a variety of other perspectives in a quick fire manner. There’s something for everyone in the article, and I recommend it as a valuable read.