formerly transpromotional.com

Pat McGrew’s TransPromo Customer Communication: It Comes in Many Flavors from December 2006 on Outputlinks.com does a great job covering the range of transpromotional options, separating the glitzy parts from the regular parts of a transpromotional document. As usual, the document gets all of the credit, but teamwork at the firms makes it happen.

 She points out that you can add things in the order that makes sense to your company:

• Put some promotional messages on your monochrome statement
• Remove irrelevant information from the statement with variable data
• Add some brand imaging
• Build your data mining capabilities then
• Add lifestyle targeted imaging
• Incorporate recipient specific design elements
• Keep improving the format and design

The message is do what you can when you can. Don’t get in over your head, and realize that everyone is learning at this time. You can have an industry leading application before you know it.

Just remember, this is relatively new, so you can be an expert in a very short period of time. All you need is creativity and a knack for smashing interdepartmental IT and communication barriers.