formerly transpromotional.com

Pete Basiliere’s lastest article on Outputlinks, entitled, “The Googlization of Print— Transactional Ads That Make Sense,” takes issue with the terms Transpromo and Transpromotional. I enjoyed the persepective in the article, but I do not agree that we have to dumb down terms to get acceptance. The departmental silos are the barriers, not the terminology.

Pete believes these terms (Transpromo and Transpromotional) are too print centric to garner appeal with the marketing professionals that can benfit from the concepts. . Instead, he proposes “the googlization of print” to convey bringing the Ad Sense concept to marketers.

That sounds a lot like “google eyes in print.”

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Hopefully, you’ve been able to see Steve Coburn present, because he’s a great speaker. His session at the Chicagoland Chapter of Xplor’s Midwest region was posted on the net. This presentation has great industry information from InfoTrends and Sappi. It also has great Transpromo case studies from the US, Europe and Israel are features. This presentation has a great breakdown of the concepts and results from a approaches that had different degrees of “tranpromotionality.”

All in all, a good crash course for new people and some good lessons for advanced transpromotional maniacs.

For people with Powerpoint, click this link to the presentation:

For people without, visit the Google HTML version here:

Please comment if you think I’m being unreasonable here. Through my credit card company, (Citi), I participate in their “Thank You”(sm) program. I accumulated some points and went online to redeem them for some gift cards. Citi took 12 days to get this thing into an envelope. Worst of all, they missed the chance to share a transpromotional moment with me. Read the rest of this entry »