formerly transpromotional.com

I am a frequent flyer, and a member of American Airlines’ loyalty program. Aside from the discussion that most loyalty programs don’t really result in loyalty, I receive a lot of mail from American.

American’s AAdvantage monthly statement does a good job with transpromotional concepts. The upper right of the statement has all of my milage and upgrade information. The bulk of the statement is a letter with some good offers, and the coupon position contains 2 more offers. This month, I was offerred:

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Iron Gate Digital is a digital print provider that it proudly broadcasting transpromotional service offerings. Their site defines the term in terms of the services they offer. This company is doing a great job of positioning themselves for the future. Transpromo isn’t easy, and it truly requires a vendor/customer partnership for success. Pay attention to the “what we do” page. It’s not about quick delivery of custom mailings, it’s about helping customers market more effectively. Iron Gate refuses to be a commodity provider. This is an impotrant differentiator in a world filled with overcapacity.

They have some high profile customers, including; Audi, Oracle and Vauxhall. The case studies aren’t specific to transpromo.

If you are a digital print provider, you may consider differentiation along this line. Although the site does not contain samples, it does a good job of communicating their intent and skills. This is certainly not the typical “we do everything, quickly, efficiently, and perfectly at a great price all the time” message that is so common in the print service provider market.

Check out Pat McGrew’s monthly transpromo webinar. It’s the third Thursday of the month at 11:00  am EST.

I’ve attended the last few of these and they are a great source of case studies and how-tos for new and experienced Transpromotional professionals.