If you are going to the Xplor conference, you may want to check out the following classes that are related to the transpromotional (transpromo) topic. There are hardware, software, strategy and business related courses that can help you evaluate your options and execute a trapspromotional strategy with as few errors as possible.
List of courses on the continuation page:
TechWeb and Kodak have a great transpromo microsite. There are documents about retail, insurance and financial services transpromotional documents. There is a business case builder that does a good job of outlining the major issues. This is some good content, but it requires a registration. Read the rest of this entry »
If you want to see a good transpromotional application in action, check out the “How to read your statement” page from Time Warner Cable. Check out their site, and you can scroll over their sample bill to see a description.
ComEd’s 22% electric rate increase in Illinois was blocked by the Illinois legislature. So, what does that have to do with transpromotional documents?
ComEd has long used their statement as an advertising vehicle, mostly by placing inserts into the statement package. This behavior is pretty common with utilities, recouping their statement expense by including some standard color inserts in all pieces.
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