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	<title>formerly transpromotional.com</title>
	<link>http://smallunmarkedbills.com/transpromo</link>
	<description>Creating revenue opportunities from current clients.</description>
	<pubDate>Tue, 20 Jul 2010 13:39:29 +0000</pubDate>
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		<title>A horse of a different color: Transpromotional as &#8220;Googlizing Print?&#8221;</title>
		<link>http://smallunmarkedbills.com/transpromo/?p=43</link>
		<comments>http://smallunmarkedbills.com/transpromo/?p=43#comments</comments>
		<pubDate>Tue, 19 Jun 2007 16:14:05 +0000</pubDate>
		<dc:creator>Scott Draeger</dc:creator>
		
		<category>Introduction</category>

		<category>strategy</category>

		<category>Messaging</category>

		<guid isPermaLink="false">http://smallunmarkedbills.com/transpromo/?p=43</guid>
		<description><![CDATA[Pete Basiliere&#8217;s lastest article on Outputlinks, entitled, &#8220;The Googlization of Print&#8212; Transactional Ads That Make Sense,&#8221; takes issue with the terms Transpromo and Transpromotional. I enjoyed the persepective in the article, but I do not agree that we have to dumb down terms to get acceptance. The departmental silos are the barriers, not the terminology.
Pete believes [...]]]></description>
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		<title>AAdvantage Statement: Offerred to Death</title>
		<link>http://smallunmarkedbills.com/transpromo/?p=36</link>
		<comments>http://smallunmarkedbills.com/transpromo/?p=36#comments</comments>
		<pubDate>Wed, 25 Apr 2007 17:54:42 +0000</pubDate>
		<dc:creator>Scott Draeger</dc:creator>
		
		<category>strategy</category>

		<category>Messaging</category>

		<guid isPermaLink="false">http://smallunmarkedbills.com/transpromo/?p=36</guid>
		<description><![CDATA[I am a frequent flyer, and a member of American Airlines&#8217; loyalty program. Aside from the discussion that most loyalty programs don&#8217;t really result in loyalty, I receive a lot of mail from American.
American&#8217;s AAdvantage monthly statement does a good job with transpromotional concepts. The upper right of the statement has all of my milage and upgrade [...]]]></description>
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