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	<title>formerly transpromotional.com</title>
	<link>http://smallunmarkedbills.com/transpromo</link>
	<description>Creating revenue opportunities from current clients.</description>
	<lastBuildDate>Tue, 20 Jul 2010 13:39:29 +0000</lastBuildDate>
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	<item>
		<title>Excuses Excuses Excuses</title>
		<description><![CDATA[Here&#8217;s a list of excuses that different departments will have when asked about going transpromotional. When viewed from a departmental standpoint, each excuse is entirely valid. Actually, each is strong enough to kill the idea of a transpromotional statement.
We&#8217;ll look at reasonable and rational excuses from print programming, marketing and graphic design departments. After the [...]]]></description>
		<link>http://smallunmarkedbills.com/transpromo/?p=46</link>
			</item>
	<item>
		<title>Outputlinks series on mistakes features Transpromo concepts</title>
		<description><![CDATA[The recent Outputlinks newsletter&#8217;s series &#8220;HVTO Mistakes &#8230;&#8221; does a great job of covering what I call &#8220;the greatest sin of omission in the industry&#8221; by featuring the mistake of not using customer data to the fullest.
There are millions of excuses for not using customer data on a statement. The article specifically calls out; resistance (departmental limitations) and [...]]]></description>
		<link>http://smallunmarkedbills.com/transpromo/?p=45</link>
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